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Jaime Hernandez

Jaime Hernandez
New York City, NY


Jaime Hernandez, Talented Entrepreneur, owner of Pilatos Hair Salon, Artist and Colorist. Originally from Pereira, Colombia, Jaime comes from a legacy of beauticians. Both his mother and grandfather were well known beauticians who created a pioneer beauty school and hair salon in his native country. Jaime was raised in an environment where the enhancement of beauty was central, and learned the immense variety of beautician styles and colors at a very early age.

He specializes in precision cut, color technique, styling and long hair dressing, among others techniques. Jaime serves as a Joico Latin American Guest Artist and U.S Guest Artistic Support, providing his expertise at seminars and expos across the Americas. His reputation continues to grow as a member of the New York City community where he is seen as a respected and talented beautician and colorist. His passion for the industry has led him to always strive for excellence in the field. His work has been showcased in events such as Fashion Week, Latin American networks Telemundo and Univision, short films and music videos.

In addition, he uses his training in photography to provide a multidimensional perspective of hair beauty and has judge panels for competitions and workshops. His restless work ethic, passion for life-long learning, enthusiasm, and vision for the industry are some of the many reasons why his work of art has been highlighted in the community. He continues to work tirelessly in his professional growth as he serves as inspiration to his peers and fellow beauticians. He honors his family legacy of enhancing beauty and creating opportunities for those who have a passion for this craft.


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