Innovation in every detail.


Compact and powerful.

At only 12 ounces, this compact powerhouse packs 1875 watts of drying power, helping you style faster with less wrist fatigue.

Get attached.

Every attachment you need. An extended precision concentrator, comb attachment, and extra-deep diffuser with extension ring— all secured with magnetic SmartLock™ technology for a fast, secure fit.


Get attached.

Every attachment you need. An extended precision concentrator, comb attachment, and extra-deep diffuser with extension ring— all secured with magnetic SmartLock™ technology for a fast, secure fit.


Wrap. Release. Wow.

Create those perfect, effortless curls with our ceramic-coated Jetwraps. Engineered to create curls that last without having to swap out appliances.

Deep clean detect.

Advanced triple-filter system can detect when the filter is clogged. Making it easy to tell when its time for a cleaning. Reverse airflow makes it simple and effortless.


Deep clean detect.

Advanced triple-filter system can detect when the filter is clogged. Making it easy to tell when its time for a cleaning. Reverse airflow makes it simple and effortless.

Behind the Scenes




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